Businesses turn pink for Cobalt’s breast equipment appeal
A new dimension in Breast Screening
The new equipment will provide clearer 3D pictures, more like a hologram, of the whole of the breast. The curved compression surface of the new equipment mirrors the shape of the breast making the experience of the examination more comfortable and can enable a more accurate diagnosis of breast cancer at an earlier stage. It will be the only equipment of its kind in the whole of Gloucestershire.
The Breast Screening Programme in Gloucestershire, is delivered by the NHS under the direction of Consultant Radiologist and Cobalt Medical Director, Professor Iain Lyburn. The team at the Centre aim to reduce mortality from breast cancer by finding signs of the disease at an early stage. 28,000 screening mammograms are taken at the Centre each year. 125 symptomatic patients are seen each week. The Thirlestaine Breast Centre at Cobalt House serves a population of 115,000 women of screening age in Gloucestershire.
Professor Lyburn said: “This equipment will make a significant difference to the care of thousands of local women every year during their assessment and investigation of potential breast cancer.”
Julia Jenkins, Head of Fundraising, Cobalt said: “Cobalt has supported breast cancer services since the screening programme was launched in 1990, almost thirty years ago. Cobalt want to provide patients with the best possible chance of early diagnosis and using technology like this will enable more effective treatment and ultimately save lives.’
£123,000 needs to be raised to achieve the target. The equipment will be gifted to the Gloucestershire Hospitals NHS Foundation Trust for use by NHS patients and we hope to have the equipment in place by January 2019. Cobalt are working with the Cheltenham and Gloucester Hospitals Charity to raise funds to deliver the best possible experience and outcomes for patients and their families.
Local businesses and the public are being asked to get involved by fundraising, selling and purchasing bow pin badges and lighting up pink.
Places, businesses and organisations in the town on board include the Neptune Fountain on the Promenade and Gustav Holst Statue in Imperial Gardens, courtesy of the council and lit up pink by Tom Watkins Isles Electrician, Stagecoach West, Regency Clinic, Hales Road’s Boney Tony (aka Bertie Bones), Queens Hotel, Stuart Holmes Hairdressers, The Battledown Bed and Breakfast and Hotel Du Vin. Cheltenham Town Football Club players will be training in pink for a day.
If you would like to get involved, donate or get further information contact the fundraising team on 01242 535922.